How To Manage Google Analytics Effectively – 5 Tips For Beginners
By Susanne Webster On February 10, 2015
Google Analytics is a web analytics tool which provides valuable insights to measure the success of your website. The following article explains the basics of this tool as well as 5 killer tips on how to manage Google Analytics effectively.
But first of all, what is web analytics, and what is Google Analytics?
- How many people are visiting my website?
- Where do these people who visit my website come from (e.g., search engines, social media, etc.)?
- What websites do they visit the most?
- How many people return to my website, and how many people are new?
These and many more questions are tackled by web analytics. Hence, web analytics is the gathering, consolidating, and exploiting of valuable data from the web.
In this context is Google Analytics, a web analytics tool with a share of over 60 percent in the analytics tool market. The great thing about analytics is it provides beginners as well as professionals a wide variety of valuable data insights, including insights into website visitors, sources, and visitor actions, for free, so you can continuously receive such insights.
In this regards, questions come up like, exactly how do my actual visitors correspond to my set target audience? Which traffic sources give the most valuable customers? How loyal are my customers? Where is there a need for optimisation? Google Analytics helps us to answer such questions.
5 Tips About How To Manage Google Analytics Effectively
Set clear objectives
A clear definition of objectives is crucial for efficient web analytics. Hence, before you begin with web analytics, be aware of what you want to achieve with your website. Differentiate between the main goals and sub-objectives you want to achieve. This could, for instance, comprise a main goal which focuses on sales and a sub-goal on the number of registered users. Only when your goals are clearly defined can you decide which data from Google Analytics you really want to measure and monitor. If you don’t do SMART objective setting (specific, measurable, etc.), you will likely end up being overwhelmed by the great number of data, which you can potentially analyse.
In general, if you know your goals, Google Analytics offers you a range of useful features to drill down the information you need to manage your goals effectively. Thus, you can measure what kind of action which of your target users is performing. In this context, it is our advice to have at the target segments Google is proposing. In addition to those useful target templates, there is other information available, like data about sales, acquisition, and visitors’ interests. You can also use that information to create your custom target group.
Identify weaknesses through river reports
Target groups, number of visits, visit duration, bounce rates, referrals, channels, and many more can all be analyzed depending on your individual goals. However, this is not the case for website flow charts. Such visitor flows should be equally important to every website owner. They show website owners which customer journey a visitor is taking—that is, where he comes from, where he goes, and where he leaves, together with important information about how long the visitor spends on each website. Analyzing these visitor flows can be a crucial starting point to your own website’s design and functionality.
Create and share your own dashboards
Another feature everyone should make use of is custom dashboards. Custom dashboards are dashboards, which enable you to receive individualized KPI`s at a glance. Such dashboards are very important if more than one person needs and has access to Google Analytics. For instance, the CTO of your company might be interested in completely different information than your CMO. Customized dashboards enable you to receive only the metric you need in order to meet your objectives. In this context, it is also possible to share your personalized dashboard with all the members of your team via email.
Check your analytics code regularly
As soon as you integrate the analytics code into your website, you can start analyzing. However, don’t forget to check your analytics code once in a while. Google Analytics, like every other web application, performs regular updates. However, the analytics code on your website does not update automatically. Therefore, it is important that you check and update your code every now and then. This will enable you to stay up-to-date in terms of your data and to ensure that Google does not rank your website down.
There are also a range of tools available to monitor the state of your code (among other information). However, based on our perception, this is in most cases unnecessary, and it might already be a leap forward to keep this fact in mind and to have to look at it every now and then.
Usually companies already possess a great amount of in-house data from offline trades or other channels not tracked by Google Analytics. However, Google Analytics enables you to also upload your own data to the program and to merge those with your Google account. This can enable you to receive even greater insights into information, like your customers’ demographics.
On the other hand, it is possible not only to upload data to Google but also to download them and convert them into common formats, like CSV, PDF, and Excel.
To conclude, Google Analytics is a comprehensive tool. However, the five tips mentioned above should help you manage your Google Analytics more effectively and accelerate the online success of your business.
In this context, one important annotation: Google Analytics is also available as an app for iOS and Android.
Talking about Google, look at this 4 step guide which shows you how you can edit your budget in Google AdWords. Or, if you don’t wanna mess with it, you can hire someone to do it instead of you. This someone can also help you to get more Twitter followers and much more, like getting free Twitter report. Plus, we can teach you how to optimize Facebook page with this ebook.